Exclusive Travie McCoy Performance at Northridge Fashion Center Sears

Travie McCoy performs a live concert for Los Angeles-area fans Wednesday, August 4, 2010, at the Sears store at Northridge Fashion Center in Northridge CA. (Photo/Sears Holdings, Randall Michelson).

Wednesday August 4th, recording artist Travie McCoy performed an exclusive, live concert for LA residents inside the Sears store at the Northridge Fashion Center mall. The live performance was FREE to the first 400 fans who entered the Now + Here search for the Rock the Scene reporter.

The event was hosted to introduce Now + Here, a new in-store, fast-fashion destination for juniors and young men, Sears is conducting a national search for the most passionate and stylish young music fans in the country to enter for the chance to be named a Now + Here Rock the Scene Reporter. Music and style fans can also visit www.sears.com/livenation and submit their video entry.

The top 20 entries nationwide will be named Now + Here Rock the Scene Reporters and will be awarded an Ultimate Live Nation Music Pass granting them access to any concert at a Live Nation venue within 30 days; private car services to and from the show; a professional videographer so they can report on fashion and music from each event; backstage passes, artist access and photo pit passes at 50 designated shows. Plus the top 20 will be decked out in new fashions from the Now + Here shop at an exclusive styling event.